It seems like everything related to Apple must come with its share of marketing hyperbole (and a well-shot video).
Witness Fifty Three's Pencil. The guys behind Microsoft's canceled Courier project founded their own studio and released Paper for iPad about two years ago. It's a very nice and very simple drawing app.
Watch the video below to see the app in action with the company's new bluetooth Pencil. Breathless hype from The Verge's Ellis Hamburger ("the best iPad stylus yet") aside, it's like drawing with a big crayon.